The Influence of Ethical Consumption Factors on Purchase Intention of Poverty Alleviation Agricultural Products in China-A Conceptual Framework

Abduvaliev, M., & Bustillo, R. (2020). Impact of remittances on economic growth and poverty reduction amongst CIS countries. Post-Communist Economies, 32(4), 525–546.
Ahmad, W., & Zhang, Q. (2020). Green purchase intention: Effects of electronic service quality and customer green psychology. Journal of Cleaner Production, 267, 122053.
Ajzen, I., & Madden, T. J. (1986). Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control. Journal of Experimental Social Psychology, 22(5), 453–474.
Barbarossa, C., & De Pelsmacker, P. (2016). Positive and negative antecedents of purchasing eco-friendly products: A comparison between green and non-green consumers. Journal of Business Ethics, 134(2), 229–247.
Cademartori, J. (2003). The chilean neoliberal model enters into crisis. Latin American Perspectives, 30(5), 79–88.
Carlson, L., Grove, S. J., & Kangun, N. (1993). A content analysis of environmental advertising claims: A matrix method approach. Journal of Advertising, 22(3), 27–39.
Carrigan, M., & Attalla, A. (2001). The myth of the ethical consumer – do ethics matter in purchase behaviour? Journal of Consumer Marketing, 18(7), 560–578.
Chang, H., Tsai, S., & Huang, C. (2019). Sustainable development: The effects of environmental policy disclosure in advertising. Business Strategy and the Environment, 28(8), 1497–1506.
Chekima, B., Syed Khalid Wafa, S. A. W., Igau, O. A., Chekima, S., & Sondoh, S. L. (2016). Examining green consumerism motivational drivers: Does premium price and demographics matter to green purchasing? Journal of Cleaner Production, 112, 3436–3450.
Chen, T., Tang, S., Shao, Z., He, J., Zhang, X., & Zhu, P. (2023). Doing well by doing good: The effect of purchasing poverty-alleviation products on consumers’ subsequent product preference in live streaming shopping. Computers in Human Behavior, 144, 107753.
Chen, Y.-S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business Ethics, 93(2), 307–319.
Chiciudean, G., Harun, R., Ilea, M., Chiciudean, D., Arion, F., Ilies, G., & Muresan, I. (2019). Organic food consumers and purchase intention: A case study in Romania. Agronomy, 9(3), 145.
De Pelsmacker, P., Driesen, L., & Rayp, G. (2005). Do consumers care about ethics? Willingness to pay for fair-trade coffee. Journal of Consumer Affairs, 39(2), 363–385.
Dhir, A., Talwar, S., Sadiq, M., Sakashita, M., & Kaur, P. (2021). Green apparel buying behaviour: A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability?oriented consumption in Japan. Business Strategy and the Environment, 30(8), 3589–3605.
Dong, X., Zhao, H., & Li, T. (2022). The role of live-streaming e-commerce on consumers’ purchasing intention regarding green agricultural products. Sustainability, 14(7), Article 7.
Donkor, E., Mbeche, R., & Mithöfer, D. (2023). Strategic business decisions of retailers in the edible insect value chain in Uganda. International Food and Agribusiness Management Review, 26(2), 267–285.
Dou, L., & Li, X. (2024). Examining the influence of technology-enhanced information on purchase of green food in the context of live streaming commerce. NJAS: Impact in Agricultural and Life Sciences, 96(1), 2350583.
Eldesouky, A., Mesias, F. J., & Escribano, M. (2020). Perception of Spanish consumers towards environmentally friendly labelling in food. International Journal of Consumer Studies, 44(1), 64–76.
Feng, D., & Wan, J. (2022). Thoughts on improving county development ability in poverty-stricken areas. Urban Development Studies, 05(29), 37–43.
Hamzah, M. I., & Tanwir, N. S. (2021). Do pro-environmental factors lead to purchase intention of hybrid vehicles? The moderating effects of environmental knowledge. Journal of Cleaner Production, 279, 123643.
Harper, G. C., & Makatouni, A. (2002). Consumer perception of organic food production and farm animal welfare. British Food Journal, 104(3/4/5), 287–299.
Harzing, A.-W., & Alakangas, S. (2016). Google Scholar, Scopus and the Web of Science: A longitudinal and cross-disciplinary comparison. Scientometrics, 106(2), 787–804.
He, Z., Zhou, Y., Wang, J., Li, C., Wang, M., & Li, W. (2021). The impact of motivation, intention, and contextual factors on green purchasing behavior: New energy vehicles as an example. Business Strategy and the Environment, 30(2), 1249–1269.
Herman, L. E., Udayana, I. B. N., & Farida, N. (2021). Young generation and environmentally friendly awareness: Does green advertising have an impact? Business: Theory and Practice, 22(1), 159–166.
Hu, Y., & Wang, L. (2022). Thinking and countermeasures on the development of live broadcast of agricultural products under the background of rural revitalization. Price Theory & Practice, 4, 1–4.
Hunt, S. D., & Vitell, S. J. (2006). The general theory of marketing ethics: A revision and three questions. Journal of Macromarketing, 26(2), 143–153.
Hwang, J. (2016). Organic food as self-presentation: The role of psychological motivation in older consumers’ purchase intention of organic food. Journal of Retailing and Consumer Services, 28, 281–287.
Jiang, Y., Wang, H. H., & Jin, S. (2023). Mobilising the public to fight poverty using anti-poverty labels in online food markets: Evidence from a real experimental auction. Journal of Agricultural Economics, 74(1), 168–190.
Kim, M., & Lennon, S. (2008). The effects of visual and verbal information on attitudes and purchase intentions in internet shopping. Psychology & Marketing, 25(2), 146–178.
Le, Q. H., Phan Tan, L., & Hoang, T. H. (2022). Customer brand co-creation on social media: A systematic review. Marketing Intelligence & Planning, 40(8), 1038–1053.
Li, C., & Xu, S. (2022). Edible mushroom industry in China: Current state and perspectives. Applied Microbiology and Biotechnology, 106(11), 3949–3955.
Li, G., Wu, X., & Yuan, C. (2022). Research on improving online purchase intention of poverty-alleviation agricultural products in China: From the perspective of institution-based trust. Frontiers in Psychology, 13, 900328.
Liu, A. (2017). The rural consumption ethics in China—Based on an empirical study on J Village. Journal of Sichuan University of Science & Engineering, 06, 57–72.
Nekmahmud, Md., Ramkissoon, H., & Fekete-Farkas, M. (2022). Green purchase and sustainable consumption: A comparative study between European and non-European tourists. Tourism Management Perspectives, 43, 100980.
Ochieng, H. K., & Cho, Y. (2023). What is the possibility of commercializing African indigenous crops? —The case of Ethiopia. Sustainability, 15(13), Article 13.
Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Retailing and Consumer Services, 29, 123–134.
Quan, S. (2021). Poverty alleviation through consumption: A way to bring in a new channel or a new label? Chinese Rural Economy, 03, 24–45.
Rest, J. R. (1986). Moral development: Advances in research and theory. Praeger.
Robichaud, Z., & Yu, H. (2021). Do young consumers care about ethical consumption? Modelling Gen Z’s purchase intention towards fair trade coffee. British Food Journal, 124(9), 2740–2760.
Roh, T., Seok, J., & Kim, Y. (2022). Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust. Journal of Retailing and Consumer Services, 67, 102988.
Rotter, J. B. (1971). Generalized expectancies for interpersonal trust. American Psychologist, 26(5), 443–452.
Savur, S., Provis, C., & Harris, H. (2018). Ethical decision-making in Australian SMEs: A field study. Small Enterprise Research, 25(2), 114–136.
Shaw, D. S., & Clarke, I. (1998). Culture, consumption and choice: Towards a conceptual relationship. Journal of Consumer Studies and Home Economics, 22(3), 163–168.
Shrestha, U. B., Dhital, K. R., & Gautam, A. P. (2019). Economic dependence of mountain communities on Chinese caterpillar fungus Ophiocordyceps sinensis (yarsagumba): A case from Western Nepal. Oryx, 53(2), 256–264.
Steenhaut, S., & Van Kenhove, P. (2006). The mediating role of anticipated guilt in consumers’ ethical decision-making. Journal of Business Ethics, 69(3), 269–288.
Suphasomboon, T., & Vassanadumrongdee, S. (2022). Toward sustainable consumption of green cosmetics and personal care products: The role of perceived value and ethical concern. Sustainable Production and Consumption, 33, 230–243.
Tsaurai, K. (2018). Investigating the impact of foreign direct investment on poverty reduction efforts in Africa. Revista Galega de Economía, 27(2), 139–154.
UT-THA, V., LEE, P.-P., & CHUNG, R. H. (2021). Purchase Intention of Certified Coffee: Evidence from Thailand. The Journal of Asian Finance, Economics and Business, 8(8), 583–592.
Wang, R. (2022). Research on the intermediary effect of rural e-commerce in increasing farmers’ income from the perspective of relative poverty. Journal of Hunan Normal University, 51(02), 55–66.
Wang, X., Li, G., & Jiang, R. (2023). Research on purchase intention of E-Commerce poverty alleviation products based on perceived justice perspective. Sustainability, 15(3), Article 3.
Yamoah, F. A., Duffy, R., Petrovici, D., & Fearne, A. (2016). Towards a framework for understanding fairtrade purchase intention in the mainstream environment of supermarkets. Journal of Business Ethics, 136(1), 181–197.
Yu, T. Y., Yu, T. K., & Chao, C. M. (2017). Understanding Taiwanese undergraduate students’ pro-environmental behavioral intention towards green products in the fight against climate change. Journal of Cleaner Production, 161, 390–402.
Zeng, Q., He, Z., & Zeng, Y. (2023). Public procurement, consumers’ preference and poverty alleviation through consumption. Socio-Economic Planning Sciences, 87, 101514.
Zhang, T., Hu, W., Zhu, Z., & Penn, J. (2023). Consumer preference for food products addressing multiple dimensions of poverty: Evidence from China. Food Policy, 115, 102419.
Zhou, Y., Zheng, D., Chen, X., & Yu, Y. (2021). A study on the influence of the facial expressions of models on consumer purchase intention in advertisements for poverty alleviation products. Personality and Individual Differences, 172, 110578.
Zhu, D., Guo, R., & Zhang, C. (2022). China’s new consumption practices from the perspective of ethical consumption—evaluation and analysis of e-commerce helping agriculture during the epidemic. Expanding Horizons, 02, 122–128.

Huang, L., Ma, X., & Nor, K. M. (2024). The Influence of Ethical Consumption Factors on Purchase Intention of Poverty Alleviation Agricultural Products in China-A Conceptual Framework. International Journal of Academic Research in Business and Social Sciences, 14(12), 1568–1580.

Copyright: © 2024 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode