ISSN: 2222-6990
Open access
The study investigates the impact of demographic variables on the selection of Amanah Saham Bumiputera (ASB) investments among Muslim investors in Kelantan, against the backdrop of significant growth in Shariah-compliant mutual fund investments in Malaysia, which rose from RM107.32 billion in 2019 to RM174.9 billion in 2023, marking a 62.96% overall increase and a 12.7% compound annual growth rate (CAGR). Using data from 300 respondents and employing SPSS for statistical analysis, the study finds that education and income significantly influence ASB investment decisions, whereas gender and age do not. These findings suggest that fund managers should prioritize educational and income factors in their marketing strategies to more effectively appeal to a broader segment of Muslim investors. By focusing on these demographics, fund managers can enhance the attractiveness and penetration of ASB investments, thereby fostering greater engagement and financial inclusion within this demographic.
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