A Systematic Literature Review Studies on George Town Festival (2010-2019)

George Town Festival (GTF) is a month-long festival that commemorates the inscription of George Town as a Cultural World Heritage Site (CWHS) by UNESCO in July 7, 2008. Inaugurated in 2009, the festival was scheduled to be an annual event. The objectives of GTF are three-fold: (i) to celebrate UNESCO George Town Cultural World Heritage Site (the Site) and to showcase the unique diversity of local culture and heritage; (ii) to present an annual international festival to showcase local and international performances and enrich the cultural environment of Penang; and (iii) to serve as a catalyst in raising wider public interest in the arts and to encourage cultural exchange and dialogue. Nevertheless, since the commencement of GTF between 2010 and 2019, much has been debated that the festival lacks of local representations. Despite its controversial debate, very few studies had been carried out. Hence, the aim of this present study is to systematically review a considerable amount of past studies about GTF. The paper utilised two main journal databases, namely Scopus and Google Scholar. Accordingly, the searching efforts resulted in a total of sixteen articles that can be analysed systematically.


Introduction
In 2008, George Town, Penang, Malaysia was inscribed as UNESCO Cultural World Heritage Site. The prestigious inscription was based on three cultural criteria, namely (ii) multi-cultural history; (iii) living multi-cultural traditions; and (iv) multi-cultural townscape (Musa & Feng, 2016). Since the inscription in 2008, many events have been organized to commemorate George Town for its prestigious cultural heritage status. Such events include George Town Heritage Day, George Town Heritage Celebration, George Town Literally Festival, the In Between Festival (IBaF), George Town Festival, to name a few. Among all, George Town Festival (GTF) is unique as it runs for a month, annually. The festival aims to (Sidek, 2011) to (i) celebrate George Town as a UNESCO Cultural World Heritage Site and to showcase the unique diversity of local culture and heritage (GTF 2019;Bideau & Kilani, 2012); (ii) present as an annual international festival to showcase both local and international performances and enrich the cultural environment of Penang; and (iii) serve as a catalyst in raising wider public interest in the arts and to encourage cultural exchanges (Cultural Transitions: George Town, 2012).
It is noteworthy that the GTF aims to be an international platform for the locals to showcase Penang and Malaysian unique traditions and cultures for the future generation.Since the inauguration of the GTF in 2010 up to the present time, it has featured cultural exhibitions, and representations by the various ethnic communities (Merican et al.;. However, since the commencement of GTF from 2010 until 2019, only a few studies on GTF had been carried out. Considering very limited number of existing systematic review related to George Town Festival studies, hence, the current paper attempts to systematically review all the relevant literature on GTF from 2010 until present. The systematic review offers several advantages compared to the conventional style literature reviews. The reviews can be strengthened via a transparent article retrieving process, a more prominent wider area of research, more significant objectives which can control research bias. Apart from that, this also motivates the researcher to produce quality evidence with more significant results (Mallet et al., 2012, in Shaffril et al., 2019.

Material and Method: The systematic review process for selecting the articles
This section explains the systematic review process. The review is based on systematic literature review (SLR) with special reference to George Town Festival (GTF). This paper applied online searching approach to navigate available sources from Scopus and supported by Google Scholar databases. Since the month-long GTF was established since 2010, articles included in this paper consist of which have been published between 2010 and 2019. Specifically, Scopus indexes a total of fifty-seven journals, while Google Scholar indexes forty-seven journals related to GTF.
The systematic review analysis is replicable, scientific and transparent method of literature review. This method can minimize bias on literature review as it provides comprehensive decisions, procedures and conclusion from researchers (Wolf et al.;2001). The methodology for a systematic literature in selecting articles includes identification, screening and eligibility (Shaffril et al., 2019).

Identification
Generally, the systematic review process in selecting a number of most relevant articles consisted of three-tier phases. The first phase is the identification of keywords, followed by the process of searching for related and similar terms based on the keywords of past researches. For this paper, the Scopus search strings were successfully retrieved a total of fifty-seven articles 1 . As mentioned above, this paper is supported by Google Scholar database, and based on the exact phrase of George Town Festival, an additional number of forty-seven articles were retrieved. In total, 104 articles were retrieved in the first phase of the systematic review process 2 .

Screening
The purpose of the first phase of screening was to screen that 104 articles based on several inclusion and exclusion criteria determined by the researchers. The first criterion was review on articles that were published in 2010 onwards. Additionally, only studies conducted in Malaysia were selected. Overall, a total of fifty-two articles were excluded based on these criteria.

Eligibility
A total of fifty-two articles were prepared for the eligibility phase. At this phase, on a more important note, the titles, abstracts, and the main contents of all the articles were examined thoroughly to ensure that they fulfilled the inclusion criteria and fit to be employed in the present study in order to achieve the objectives of the current research. Consequently, a total of thirtyfive articles were excluded because they are not focused on George Town Festival in Penang, Malaysia. As a final point, a total of sixteen remaining articles are ready to be analysed (see Figure  1: Scopus and Google Scholar SLR flowchart on GTF).

Findings
The analysis of sixteen articles produced a total of three themes and seventeen sub-themes related to GTF between 2010 and 2019. As presented in Table 1, the three themes include GTF vis-à-vis year (six sub-themes), GTF vis-à-vis types of heritage promotions (six sub-themes) and GTF vis-à-vis ethnicity (five sub-themes).

GTF vis-à-vis Year
As mentioned above, GTF is an annual month-long festival organized to commemorate George Town as UNESCO Cultural World Heritage Site. Since 2010, a total of sixteen previous articles were found to focus on the festival. Specifically, it should be noted that eight previous studies focused on GTF 2012 (Fun, 2014;Chang et al., 2015;Sadatiseyedmahalleh et

GTF vis-à-vis Ethnic Preferences
George Town was established as a free trading port in 1786. Since then, many traders from neighbouring countries flocked to this country for trading purposes. Some of them settled down and married local women. Hence, the inter-marriage phenomenon shaped the multi-ethnic community of Penang today. A total of five sub-themes were found to focus on GTF vis-à-vis multi-ethnic community in Penang. The analysis for this sub-theme include ten studies of Chinese community (Fun, 2014, Chang, Leng & Badarulzaman, 2015Mohamed, Omar & Abidin, 2015, Sadatiseyedmahalleh, Rahman & Abdullah, 2015Caballero & Wong, 2016Raschid et al., 2016, Liang, 2017, Chen et al., 2018 and Foo & Krishnapillai, 2019); followed by two studies on multi-ethnic community (Bideau &Kilani, 2012 andFarhad &Gelareh, 2017)); two studies vis-à-vis Malay community (Ghazali et al., 2017 andMerican, Abdulra'uf &Sulam, 2018); one study with regards to Indian Muslim community (Manan, 2016); as well as one study that did not focus on any ethnic group (Roghani & Rahman, 2017).

Discussions
In this section, the heritage promotions of multi-ethnic local community of Penang through the annual inauguration of GTF are grouped into two categories. The first category refers to the positive heritage promotions through GTF where the multi-ethnic local community have an international platform to showcase their culture and heritage. This findings is supported by Jaeger & Mykletun (2013) where festivals may contribute to the development of individual and collective identities, strengthen a sense of cohesiveness and belonging to a place, and also make places more visible, thereby increasing their capacity to attract people. Furthermore, RICHES (2016) research shows that cultural one of the more visible platforms for maintaining cultural connections, creating new friendships and challenging stereotypes is via heritage festivals. This has led to the festival becoming an embodied space in which ideas of belonging, sense of place and identity are transformed and communicated.
Additionally, the second category refers to a negative side of cultural heritage promotions which lacking of other ethnic groups' representation at the festival. Festivals celebrate cultural traditions. Ethnic festivals, in particular, showcase the ethnic culture of communities that have settled in a region due to immigration (McClinchey, 2008). Because of their potential to bring positive economic and social impacts to communities, cultural festivals have become an increasingly central element of city living (Quinn, 2005). For GTF, the findings shows that the ethnic festival is promoted as being "too Chinese". The challenge for many Penang which include tourism regeneration strategies is to integrate the heritage of all ethnic groups not merely the dominant groups who have power (Caffyn & Lutz, 1999). While certain groups gain and sustain their dominant status through the process of organizing and presenting a community cultural festival, care also needs to be taken for festival organizers to ensure an inclusive cultural representation of all multi-ethnic local community in Penang. This is because problems with representation of places can arise if marginality is brought to attention (Duncan, 1993).

Recommendations
The findings and systematic review process of the present study have led to a number of recommendations that may be helpful for future studies. First, future scholars should focus on GTF vis-à-vis ethnicity for their future research despite its absence of the studies that focus on both festival and the uniqueness of the multi-ethnic community of Penang. Moreover, it is vital to investigate which ethnic groups have been highly promoted and which ethnic groups have been lacking in terms of representation in showcasing their own culture and heritage at the festival. Moreover, it should be realised that only sixteen studies vis-à-vis GTF are available yet none of the studies have focused on GTF per particular of years. In this case, as GTF is considered an international and well-known cultural heritage festival, it is vital for the future researchers to further investigate GTF and other heritage events and festivals vis-à-vis cultural promotions of multi-ethnic community in Penang.

Conclusion
The current review of literature on GTF discovers three key themes that include GTF vis-à-vis year, GTF vis-à-vis types of heritage promotion and GTF vis-à-vis ethnicity. The first theme revealed that GTF 2012 studies were dominantly published compared to other GTF between 2010 and 2019. The second theme showed that a number of studies have heavily focused on the heritage promotions of Penang street art. While the third theme indicated that the GTF studies vis-à-vis multi-ethnic local community have greatly emphasized on Chinese community. Overall, the studies on GTF in Penang offers the findings of imbalance representations of Penang's multi-ethnic community and therefore, future studies on other heritage festivals vis-à-vis multi-ethnic local community should be encouraged in order to assist the concerned parties in organizing such heritage festivals in near future.