ISSN: 2225-8329
Open access
One of the basic considerations for the establishment of a Creative Industry in Indonesia is the availability of innovative products that can be marketed sustainably, but we still find that not all Small and Medium Enterprises (SMEs) in Indonesia are aware of this. This occur because there is no clear product concept development innovation model that can be used as a reference by SMEs in Indonesia. The main objective of this research is to produce a product innovation model for SMEs in the handicraft sector. This model contains a continuous innovation model that will make product concept development achievable. The sample of this research are 55 SMEs in the potential craft sector in the Serang, South Tangerang, Tangerang City, and Cilegon areas. The research data were collected through interviews, FGDs, and questionnaires. The data was collected, analyzed and made a models of SME product innovation which can be implemented in the handicraft sector SMEs in Banten Province. The model from this research is expected to be an efficient framework that is useful for assisting SMEs in the handicraft sector during the current COVID-19 pandemic.
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In-Text Citation: (Rodhiah et al., 2021)
To Cite this Article: Rodhiah, Hidayah, N., & Mukmin, T. M. (2021). Sustainable Development Innovation: “Increasing SME’S in Aspects Product Concept Development.” International Journal of Academic Research in Accounting Finance and Management Sciences, 11(3), 708–718.
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