ISSN: 2225-8329
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This paper aims to elaborate on the elements of the Sustainability of Malay Traditional Metal Crafts in the East Coast Region of Malaysia. The traditional Malay metal crafts in Malaysia that have existed for more than 200 years began to deteriorate from time to time. It is a tangible heritage with its uniqueness and almost extinction hereditary since 1948 on the East Coast of Malaysia. Therefore, the main objective of this research was to identify the current development and the elements of developing sustainability in the Malay traditional metal crafts on the East Coast of Malaysia. Furthermore, qualitative observation and interview methods were explicitly conducted at Kelantan and Terengganu. It investigates and analyzes genuine data collection and findings in a specific field. The outcome and contribution of the paper are important for further development in relation parallel with Sustainable Design Goals, which are focused on sustainable innovation, economic growth, full and productive employment, and decent work for all communities. Furthermore, it significantly supports the economic growth of craft and creative industries among the local community and the younger generation to sustain a gloomy future as an indicator of Malaysian identity. This research will benefit the apprentices and young generation, which is inheritance the new approach of metal craft design through innovation and creativity development.
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In-Text Citation: (Ahmad et al., 2023)
To Cite this Article: Ahmad, S. M. F. S., Khairi, H., & Legino, R. (2023). Malay Traditional Metal Crafts in the East Coast Region of Malaysia: The Sustainability of Tangible Culture. International Journal of Academic Research in Accounting Finance and Management Sciences, 13(2), 1081–1100.
Copyright: © 2023 The Author(s)
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