ISSN: 2225-8329
Open access
This research was conducted to determine the effect of international cricket matches on the Pakistan stock exchange. Five significant matches performed by the Pakistan national cricket team in the past were analyzed for their impact on stock returns. For this research, daily stock market return data surrounding each event was collected. Utilizing event study methodology, the impact of specified cricket matches on stock market returns has been determined. This study revealed that when Pakistan cricket team wins a match, stock returns are considerably positive, but when Pakistan cricket team loses a match, stock returns are insignificant. In conclusion, International Cricket matches influence the Pakistan stock market if Pakistan wins, but have no effect if Pakistan loses. The findings of this research will aid policymakers in allocating resources effectively.
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