Examining the Relationship between Service Innovation and Competitive Advantage: Does Brand Recognition Matter?

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(Mante & Kohar, 2024)
Mante, G. D. K., & Kohar, U. H. A. (2024). Examining the Relationship between Service Innovation and Competitive Advantage: Does Brand Recognition Matter? International Journal of Academic Research in Accounting Finance and Management Sciences, 14(1), 183–205.

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