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International Journal of Academic Research in Accounting, Finance and Management Sciences

Open Access Journal

ISSN: 2225-8329

Factors of Self-Checkout Counter towards Customer Usage Intention in Malaysia Drugstore

Nurulizwa Rashid, Norshahira Shaharin, Asyraf Sulaiman, Samer Ali Al- Shami, Haslinda Musa, Mohd Hatta Jopri

http://dx.doi.org/10.6007/IJARAFMS/v14-i3/21912

Open access

Self-Checkout Counter is implemented to make it easier to make payment transactions. In Malaysia, Self- Checkout Counter technology is beginning to grow and become a concern because it can provide benefits to consumers in many ways. It is evident from the available literature that research related to Self-Checkout Counter prioritizes technical, organizational and implementation aspects while limited attention is given to understanding the usage aspects and user satisfaction. There have lack of study regarding of Self-Checkout Counter implementation at Drugstore especially at developing country such as Malaysia. There have lot of study discuss about the e-wallet application. RFID, Bingo Box, Touch N Go but there have limited research discuss about what are the factors that will improve Self-Checkout Counter usage as mainly for the customer usage intention in Malaysia. Therefore, this study aims to examine the factors and customer usage intention of Self-Checkout Counter by empirically testing the constructs related to the Diffusion of Innovation model. The models developed include constructs such as Compatibility, Ease of Use, Trialability, Perceived Trust and Usage Intention. A survey based on a questionnaire was used to collect data from 150 respondents consisting of students and random people. This research uses simple random sampling as probability sampling in which samples are selected at random. The data obtained were analysed using the Statistical Package from the Social Sciences (SPSS). The results of this study indicate that all relevant constructs have shown a significant relationship to the intention of using Self-Checkout Counter technology. As a result, this research can benefit students, communities and governments to develop better financial systems for consumers.