ISSN: 2222-6990
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Past tourism researchers have identi?ed the impact of perceived risk on destination choice and travel behavior. The linkages between tourists perceived risk and tourists travel intentions has not been widely explored particularly in Malaysia context, but the existing studies propose a close relationship between them. This paper proposes to examine the influence of tourist perceived risk towards their travel intention to visit Malaysia. Apart from that, in the literature, it was noted that there is still insufficient empirical prove in explaining how tourist perceived risk influences their travel intention to visit Malaysia. The respondents of this study will be the western tourist who had not visit Malaysia before. The data of this study will be analysed using the structural equation modelling partial least square (SEM-PLS). This study will extend the knowledge of perceived risk and intention to travel related to this study area in general and Malaysia in particular.
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In-Text Citation: (Hashim, Noor, Awang, Aziz, & Yusoff, 2018)
To Cite this Article: Hashim, N. A. A. N., Noor, M. A. M., Awang, Z., Aziz, R. C., & Yusoff, A. M. (2018). The Influence of Tourist Perceived Risk towards Travel Intention: A Conceptual Paper. International Journal of Academic Research in Business and Social Sciences, 8(16), 92–102.
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