Journal Screenshot

International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Applying Multi-Criteria Decision Making Technique in Hospitality Quality Management System

Kit Yeng Sin, Mun Chong Sin

http://dx.doi.org/10.6007/IJARBSS/v9-i11/6511

Open access

This study evaluates the importance of quality management (QM) critical success factors (CSFs) within the context of Malaysian hotel firms. Primary criteria to evaluate QM CSFs were determined through literature survey and multi-criteria decision making (MCDM) technique assisted by Decision-Making Trial and Evaluation Laboratory (DEMATEL)-based analytical network process (ANP) (D-ANP). D-ANP is integrated to allow the calculation of importance level, weights of all dimensions and indicators, as well as significances. The findings demonstrated the way hotels can be evaluated and ranked, based on the relationships between and among the contexts and variables. The research findings will assist the policymakers (Ministry of Tourism) to formulate policies and data of QM best practices that will ensure the success of hotel firms.

1. Chen, F. H., Hsu, T. S., Tzeng, G. H. (2011). A balanced scorecard approach to establish a performance evaluation and relationship model for hot spring hotels based on a hybrid MCDM model combining DEMATEL and ANP. International Journal of Hospitality Management 12/2011; 30(4):908-932.
2. Chiu, Y. J., Chen, H. C., Tzeng, G. H., & Shyu, J. Z. (2006). Marketing strategy based on customer behavior for the LCD-TV. International Journal of Management and Decision Making, 7(2/3), 143–165.
3. Claver-Cortes, E., Pereira-Moliner, J., Tari, J.J. and Molina-Azorin, J. F. (2008). ‘TQM, managerial factors and performance in the Spanish hotel industry’, Industrial Management and Data Systems, Vol. 108, No. 2, pp.228–244.
4. Grandzol, J. R., Gershon, M. (1998). A survey instrument for standardizing TQM mod- eling research. International Journal of Quality Science 3 (1), 80–105.
5. Gustafsson, A., Nilsson, L., & Johnson, M. D. (2003). The role of quality practices in service organizations. International Journal of Service Industry Management, 14(2), 232-244.
6. Horng, J. S., Liu, C. H., Chou, S. F., Yin, Y. S., & Tsai, C. Y. (2013). Developing a Novel Hybrid Model for Industrial Environment Analysis: A Study of the Gourmet and Tourism Industry in Taiwan. Asia Pacific Journal of Tourism Research(ahead-of-print), 1-26.
7. Hung, Y. H., Chou, S. C. T., Tzeng, G. H. (2011). Knowledge management adoption and assessment for SMEs by a novel MCDM approach. Dec. Support Syst. 51(2), 270–291.
8. Koc, E. (2006). Total quality management and business excellence in services: The implications of all-inclusive pricing system on internal and external customer satisfaction in the Turkish tourism market. Total Quality Management & Business Excellence, 17(7), 857-877.
9. Malaysia Investment Development Authority, 2015. Malaysia Investment Development Authority Official Website [Online]. (http://www.mida.gov.my/home/), 2015 (accessed 22.06.15).
10. Mardani, A., Jusoh, A. B., Bagheri, M. M. & Kazemilari, M. (2015). A combined hybrid fuzzy multiple criteria decision-making approach to evaluating of QM critical success factors in SME’s Hotels Firms. Elsevier Procedia - Social and Behavioral Sciences Vol. 172(2015) 786-793.
11. Mensah, J. O., Copuroglu, G., & Fening, F. A. (2012). Total Quality Management in Ghana: Critical Success Factors and Model for Implementation of a Quality Revolution. Journal of African Business, 13(2), 123-133.
12. Sousa, R., & Voss, C. A. (2008). Contingency research in operations management practices. Journal of Operations Management, 26(6), 697-713.
13. Spencer, B. A. (1994). Models of organization and total quality management: a comparison and critical evaluation. Academy of Management Review, 19(3), 446-471.
14. Tsai, W. H., Chou, W. C., Hsu, W. (2009). The sustainability balanced scorecard as a framework for selecting socially responsible investment: an effective MCDM model. Journal of the Operational Research Society 60 (10), 1396–1410.
15. Tsai, W. H., Hsu, J. L., Chen, C. H., Lin, W. R., Chen, S. P. (2010). An integrated approach for selecting corporate social responsibility programs and costs evaluation in the international tourist hotel. International Journal of Hospitality Management 29 (3), 385–396.
16. Tzeng, G. H., Chiang, C. H., Li, C. W. (2007). Evaluating intertwined effects in e-learning programs: a novel hybrid MCDM model based on factor analysis and DEMATEL. Expert Systems with Applications 32 (4), 1028–1044.
17. Tzeng, G. H., & Huang, J. J. (2011). Multiple attribute decision making: Methods and applications. Taylor & Francis.
18. Wang, C. H., Chen, K. Y., & Chen, S. C. (2012). Total quality management, market orientation and hotel performance: the moderating effects of external environmental factors. International Journal of Hospitality Management, 31(1), 119-129.
19. World Travel & Tourism Council. (2012). Travel and Tourism Economic Impact 2012. [Online] Available:http://www.wttc.org/site_medi

In-Text Citation: (Sin & Sin, 2019)
To Cite this Article: Sin, K. Y., & Sin, M. C. (2019). Applying Multi-Criteria Decision Making Technique in Hospitality Quality Management System. International Journal of Academic Research in Business and Social Sciences, 9(11), 1–9.