ISSN: 2222-6990
Open access
Singapore is a world-class city to work, study, live and play. This globally connected, multi-cultural, cosmopolitan city-state offers a helpful environment to numerous industries, including creative and knowledge-driven ones. The purpose of this research is to understand and analyze the importance of both external and internal factors affecting international marketing strategies along with detail analysis of the international marketing campaign strategies. The chosen Jordanian organization which is supposed to establish its business in Singapore is (Burger Makers Company). In this research, various external and internal factors that will affect the international expansion of Burger Makers have been analyzed. Along with this, several strategies has been developed for the prelaunch campaign of the company in Singapore. The results showed that Burger Makers has a great potential to enter the Singaporean market by deeply analyzing the Singaporean market and implementing pre and post international marketing strategies in order to establish brand awareness and expand the market share in the future.
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In-Text Citation: (Hamzeh & Bataineh, 2019)
To Cite this Article: Hamzeh, A. A., & Bataineh, A. Q. (2019). Exploring and Analyzing (Go) Decision for Burger Makers to Enter Singaporean Market. International Journal of Academic Research in Business and Social Sciences, 9(11), 1050–1062.
Copyright: © 2019 The Author(s)
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