ISSN: 2225-8329
Open access
Halal market is becoming increasingly lucrative, and therefore highly competitive. In view of the vast economic potential of the global Halal industry, under Third Industrial Master Plan, (2006-2020), Malaysia has formulated a plan to strategize Halal industries as a new sector that can contribute to its economic growth and position herself as the Global Halal Hub. To further strengthening the industry competitive advantage and catalyst for growth a strategic approach has been further developed in Malaysia Eleventh Plan (2016-2020). However, Malaysia export trend and neighbouring country re-export and transhipment activity indicates that there is a potential for Malaysia halal product manufacturers and its logistics provider to divert their export from local logistics gateway to neighbouring country for shipping their goods to final destination country. This study aims to provide preliminary insight into the determinant factors that influence the manufacturers and logistics provider, specifically the freight forwarder decision for the choice of preferred export logistics gateway and develop a strategy to overcome Malaysia halal product being export through neighbouring country logistics gateway. Therefore, in meeting the aims of this study, a qualitative analysis method has been adopted. Structured and unstructured in-depth interviews were conducted with participants selected from three main category of stakeholders involved in export activity industry. Purposive sampling was use to select the participants. Every category of participants was interviewed using a standard set of interview questionnaires guide. All interviews were properly recorded, coded and analysed using thematic analysis. Outcomes of the interviews were triangulated with the focus group discussion in the validation process. The key findings of this study can be categorized into three determinant factors, namely services, infrastructures and costs
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In-Text Citation: (Nasir et al., 2021)
To Cite this Article: Nasir, S., Zulfakar, M. H., & Rahmat, A. K. (2021). Determinants of Preferred Export Logistics Gateway in Malaysia Halal Product Industry. International Journal of Academic Research in Accounting Finance and Management Sciences, 11(1), 489–498.
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