ISSN: 2222-6990
Open access
This study aims to identify the selection of the language used by smartphone users and analyse the factor of language selection by the smartphone users. The issue of deterioration of the language through smartphones is elaborated so that the parties involved will take this issue seriously, seeing that the Malay Language is the official language of Malaysia. The researchers adapted Nida’s theory that was introduced by Eugene Nida (1964). The theory underlines six important aspects in the theory of translation that comprises of recopying of information, similarity not sameness, (formal) similarities, the closest similarity (dynamic), priority of meaning, and the importance of style. Other than that, the priority theory has become the focus in the completion of this study. A total of 30 undergraduate students from the Faculty of Modern Language and Communication, Universiti Putra Malaysia (UPM) were selected as respondents. This study uses two methods, that are the library and fieldwork methods. Survey forms and interview records are the main research tools adopted in this study. The outcome of the analysis reveals that the lack of use of Malay Language as the medium of translation in smartphone applications. Also, this study shows that all the respondents have used the English Language more in the communication technology. This work also shows that the factor that influences the selection of the language includes the fact that they understand the language of choice better, they follow the trend and that it is their mother tongue. Thus, it is anticipated that this study will be able to help the younger generation to empower the Malay Language so that it will become sustainable in this modern era. Future research in this area of study has a lot of potential in examining the relationship of translation, usage of Malay Language, users’ preferences and other in-depth factors relating to translation.
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In-Text Citation: (Subramaniam & Kunasegran, 2021)
To Cite this Article: Subramaniam, V., & Kunasegran, K. (2021). Malay Language as the Medium of Translation in Smartphone Applications. International Journal of Academic Research in Business and Social Sciences, 11(6), 1196–1205.
Copyright: © 2021 The Author(s)
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