ISSN: 2222-6990
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In the implementation of the Movement Control Order (MCO) throughout the country by the government of Malaysia on 18 March 2020, social media usage patterns have increased mainly among university students, as they have to resort to online learning. This paper studies the social media usage patterns among university students in order to investigate patterns of use from the point of view of content, duration of social media usage, and so on. This study uses structured interviews in data collection and 12 informants have been interviewed. Data were transcribed verbatim. The results show that university students use social media as a medium of communication, a platform for information dissemination, a source of information, a platform for learning and sharing of knowledge, and as a platform for support and assistance. Most informants are considered to have made full use of social networks throughout the MCO, especially for learning and communication purposes.
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In-Text Citation: (Kamisan & Bakar, 2021)
To Cite this Article: Kamisan, M. H., & Bakar, M. S. A. (2021). The Usage Patterns of Social Media among University Students in Malaysia During the Movement Control Order (MCO). International Journal of Academic Research in Business and Social Sciences, 11(9), 35–48.
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