ISSN: 2222-6990
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Mega events such as expo give valuable opportunities to visitors for them to experience the unique natures of presented themes. Malaysian Agriculture, Horticulture & Agrotourism Show (MAHA) was organised annually in Malaysia with a based-theme of agriculture. In general, many factors has been considered in measuring visitor’s satisfaction with regards to mega events such as expo. Visitors’ satisfaction is crucial as this level of satisfaction affecting their experiential product hence change their whole experiences in visiting expo in future. The purpose of this study is to identify the association of job resources such as skill discretion and co-workers’ support among employees at booths during the MAHA 2018 event crossover on visitor satisfaction, specifically through the Utrecht Work Engagement Scale (UWES) l(e.g. dedication and absorption). 99 onsite surveys were collected on employees and visitors at various booths at the MAHA 2018 event. Data was analysed using SPSS version 20 using multiple regression analysis. Main findings indicates that the dedication of employees mediates the relationship between skill discretion and visitor satisfaction.we also discovers dedication of employees at the expo do crossover to visitors and affect their satisfaction level as been predicted through the actor-partner independence model(APIM). This supports the notions of employees’ work engagement, especially the aspect of dedication is crucial as this elements of work engagement has direct effect on visitors’ satisfaction level. Further studies should focus on improving dedication of employees at expo as it has the marketing implication to attract more visitors in future.
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In-Text Citation: (Husain et al., 2021)
To Cite this Article: Husain, N. A., Abas, N., Norhisham, N., & Ariffin, N. A. (2021). The Cross Over Process of Employees’ Dedication on Visitors’ Satisfaction using UWES Work Engagement Model: A Case on MAHA Expo 2018. International Journal of Academic Research in Business and Social Sciences, 11(9), 1144–1158.
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