ISSN: 2222-6990
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Stock market investment intention is an important behavioral intention for individuals to achieve their financial goals. Therefore, the main aim for this study is to determine stock market investment intentions among university students. Data were collected from 453 final year students from the Faculty of Business and Management of a public university in Malaysia. The study found a significant positive correlation between three predictor variables which are, risk attitude, product knowledge and financial self-efficacy. However, only two predictors namely, risk attitude and product knowledge have a significant effect on the university students’ intention to invest in a stock market. The study also captured that product knowledge is the strongest determinant. The findings provide valuable insights to researchers and related organisations.
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In-Text Citation: (Latif et al., 2022)
To Cite this Article: Latif, R. A., Isa, M. A. M., Zaharum, Z., & Wish, W. (2022). An Empirical Analysis of Stock Market Investment Intention among University Students. International Journal of Academic Research in Business and Social Sciences, 12(1), 2663–2673.
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