ISSN: 2222-6990
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Takaful plays important roles among Muslim society in Malaysia. It is vital for us to have adequate protection coverage in the future as well as supporting the quick development of Islamic businesses in Malaysia. Religious awareness is seen to be one of the crucial factors among Muslim customers in deciding the type of protection plan to be chosen in protecting their health and wealth. Takaful providers are expected to provide changes in maintaining individual and family stability to meet the eccentric changes of the world. Social media is also one of the latest trending in marketing due to digitalization of businesses in the world. As such, this paper aims to investigate the role of social media and religious awareness of customers in deciding the best Takaful protection plan.
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In-Text Citation: (Musa et al., 2022)
To Cite this Article: Musa, A. H., Baharuddin, F. N., Rosle, A. N., Ibrahim, S. S., & Noh, S. N. S. (2022). The Role of Social Media and Religious Awareness in purchasing decision on Takaful Insurance: A Conceptual Paper. International Journal of Academic Research in Business and Social Sciences. 12(6), 630 – 636.
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