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This study is a descriptive study to examine factors influencing rural citizens adoption towards electronic government (E-government) applications. With the objective of E-government services is to provide convenience for their consumers, still consumers preferred to choose the counter instead of the E-government applications. With this scenario occurring at the moment, this study exploring the Diffusion of Innovation (DOI) as a factor that influencing rural citizens adoption towards E-government applications. Adopting survey research, the questionnaires for this study was adapted from several previous studies. Applying a descriptive analysis, respondents for this study were selected conveniently among E-government rural citizens users. Based on the 202 respondents was participated in this study, the findings indicated that complexity, compatibility, relative advantage and image were found to be the factors influencing rural citizens adoption towards electronic government applications. Since respondents located in the rural area, perhaps they noticed that E-government application can improve image within their community or within their organization.
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In-Text Citation: (Karim et al., 2022)
To Cite this Article: Karim, R. A., Saferdin, W. A. A. W. M., Arham, A. F., Idris, N. L., & Kamarudin, N. H. (2022). Examining the Factors Influencing Rural Citizens Adoption Towards Electronic Government Applications: A Descriptive Analysis. International Journal of Academic Research in Business and Social Sciences, 12(11), 3006 – 3018.
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