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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Relationship of The Media Literacy Influence on Vaccination Knowledge among Parents in Malaysia

Miharaini Md Ghani, Mohd Nizam Bin Osman, Jusang Bolong, Siti Zobidah Omar

http://dx.doi.org/10.6007/IJARBSS/v12-i11/15027

Open access

Parents place a high value on vaccination education as a means of protecting their children's health. Nonetheless, when it comes to vaccination myths spread by the media, it's hard for parents to notify between fact and mitos. The need for diverse information on health problems should be given comprehensive exposure and awareness of all types of diseases as the information needs on individuals are different. In addition, the purpose of this study is to investigate how parents' vaccination beliefs and practices are related in Malaysia. This study uses questionnaires to acquire quantitative data. 396 parents with children ages 1 years old to 15 years old in five Malaysian zones participated in the research. This study was analyzed using SmartPLS 3.0 software, Partial Least Squares Structural Equation Modeling (PLS-SEM) which is a process of evaluating hypothesis models, testing and linking all media literacy constructs, knowledge and behavior change among parents in Malaysia. All relationships were found to be statistically significant, suggesting that just two media literacy dimensions (access and sharing) are really influential in bringing about change among Malaysian parents. In the future, researchers may choose to conduct their research using either qualitative research techniques or a mix method in order to provide findings more in-depth.

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In-Text Citation: (Ghani et al., 2022)
To Cite this Article: Ghani, M. M., Osman, M. N. Bin, Bolong, J., & Omar, S. Z. (2022). Relationship of The Media Literacy Influence on Vaccination Knowledge among Parents in Malaysia. International Journal of Academic Research in Business and Social Sciences, 12(11), 2273 – 2286.