ISSN: 2222-6990
Open access
Impulse buying has been a phenomenon, especially with the growth of e-commerce. Research has shown that 40% - 60% of purchases are among impulse buyers. This shows the importance of impulse buying among consumers and among sellers. Cosmetics brands are starting to have their own websites and promote their products online. As this industry is booming, with the rapid changes in technology, it is essential to see the factors that trigger impulse buying tendencies. However, there is still lacks of literature addressing the interaction between impulse buying tendency towards organic cosmetic among Malaysian consumers, especially during online purchase. Therefore, this paper is discussing the factors effecting impulse buying tendency for organic cosmetics. Factors that are discussed in this paper include website product display, promotional activities, impulsive traits, and consumer mood/feeling while buying.
Abedi, B., Askari, N., Safari, H., Asadzadeh, A., Rahnama, A., Sanaee, J. (2014), Role of personal, environmental factors and fashionism in facilitating impulse buying. Business Management, 13, 45-56
Amberg, N,. and Fogarassy, C. (2019). Green Consumer Behaviour in the Cosmetics Market. Resources, 8(3), 137.
Amos, C., Holmes, G. R., and Keneson, W. C. (2014),“A meta-analysis of consumer impulse buying”,Journal of Retailing and Consumer Services, Vol. 21 No. 2, pp. 86-97
Amos, C., Holmes, G. R., and Keneson, W. C. (2014),“A meta-analysis of consumer impulse buying”,Journal of Retailing and Consumer Services, Vol. 21 No. 2, pp. 86-97
Aragoncillo, L., and Orús, C. (2018). Impulse buying behaviour: An online-offline comparative and the impact of social media). Spanish Journal of Marketing - ESIC Vol. 22 No. 1, 2018 pp. 42-62 Emerald Publishing Limited 2444-9709 DOI 10.1108/SJME-03-2018-007
Ashtiani, P. G., Akbari, B. (2013), Effective factors on impulse buying of cosmetics. Marketing Management, 20, 1-13.
Dawson, S., and Kim, M. (2009),“External and internal trigger cues of impulse buying online”, Direct Marketing: An International Journal, Vol. 3 No. 1, pp. 20-34
Donthu, N., & Garcia, A. (1999). The internet shopper. Journal of Advertising Research, 39(3), 52-58
Floh, A., and Madlberger, M. (2013), “The role of atmospheric cues in online- impulse buying behaviour”, Electronic Commerce Research and Applications, Vol. 12 No. 1, pp. 45-439.
Harmancioglu, N. R., Finney, R. D. Z., Joseph, M. (2014), Impulse purchases of new products: An empirical analysis. Journal of Product and Brand Management, 18(1), 27-37
Javanmard, H., Hosseini, S. (2003), Relationship between image of store, distance, customer satisfaction and behavioural intentions of buyers. Marketing Management, 20, 85-101
Karbasivar, A., and Yarahmadi, H. (2011). Evaluating Effective Factors on Consumer Impulse Buying Behaviour, https://www.researchgate.net/publication/267706180_Evaluating_Effective_Factors_on_Consumer_Impulse_Buying_Behaviour
Kathiravan, P., Mahalakshmi, V., Palanisamy. (2019), Online Impulse Buying Behaviour of Consumer Triggered by Digital Marketing. International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878, Volume-8 Issue-2S6, July 2019.
Liljander, V., Van Riel, A. C. R., & Pura, M. (2002). Customer satisfaction with e-services: The case of an online recruitment portal, in Bruhn, M. and Stauss, B. (Eds.), Jahrbuch Dienstleistungs management 2002 – Electronic Services, Gabler, Wiesbaden, pp. 407-432
Liu, Y., Li, H., and Hu, F. (2013), “Website attributes in urging online impulse purchase: an empirical investigation on consumer perceptions”, Decision Support Systems, Vol. 55 No. 3, pp. 829-837. Lo, L.Y.S., Lin, S.W
Madhavaram, S. R., & Laverie, D. A. (2004). Exploring impulse purchasing on the internet. Advances in Consumer Research, Xxxi (31), 59-66
Mathai, S. T., Haridas, R. (2014), Personality-its impact on impulse buying behaviour among the retail customers in Kochin city. Journal of Business and Management, 16(4), 48-55.
Melian-Alzola, L., & Padron-Robaina, V. (2006). Tangibility as a quality factor in electronic commerce B2C. Managing Service Quality, 16(3), 320-338.
Miao, L. (2011). Guilty pleasure or pleasurable guilt? Affective experience of impulse buying in hedonic-driven consumption. Journal of Hospitality and Tourism Research, 35(1), 79-101.
Monica, B., & Balas, R. (2014). Social media marketing to increase brand awareness. Journal of Economics and Business Research, 20(2), 155-164.
Nadim, S. D. K., and Jani, J. M. (2021), Millenial’s Behaviour And Attitude Towards Natural Cosmetics: A Case Study In Universiti Malaysia Terengganu . Universiti Malaysia Terengganu Journal of Undergraduate, Research Volume 3, Number 1, January 2021: 63-74 eISSN: 2637-1138
Ozen, H., and Engizek, N. (2014),“Shopping online without thinking: being emotional or rational?”, Asia Pacific Journal of Marketing and Logistics, Vol. 26 No. 1, pp. 78-93
Parboteeah, D. V., Valacich, J. S., & Wells, J. D. (2009). The influence of website characteristics on a consumer's urge to buy impulsively. Information Systems Research, 20(1), 60-78.
Semeijn, J., Van Riel, A., Van Birgelen, M., & Streukens, S. (2005). E-services and offline fulfillment: How e-loyalty is created. Managing Service Quality, 15(2), 182-194.
Shen, K. N., & Khalifa, M. (2012). System design effects on online impulse buying. Internet Research, 22(4), 396-425.
Sirhindi, A. (2010), A Critical Review Of In-Store And Online Impulse Purchase Behaviour, Faculty of the Graduate College of the Oklahoma State University.
Srivastava, R., Joshi, S. (2014), Relationship between self-concept and self-esteem in adolescents. International Journal of Advanced Research, 2(2), 36-43.
Subramani, M. R., & Rajagopalan, B. (2003). Knowledge-sharing and influence in online social networks viaviral marketing. Communications of the ACM, 46(12), 300-307.
Verhagen, T., and Van Dolen, W. (2011),“The influence of online store beliefs on consumer online impulse buying: a model and empirical application”, Information & Management, Vol. 48 No. 8,pp. 320-327.
In-Text Citation: (Abas et al., 2022)
To Cite this Article: Abas, N. M., Yusuf, A. H. S. M., Azis, R. A., & Norhisham, N. (2022). Online Impulse Buying Behaviour towards Organic Cosmetics among Malaysian Consumers: A Conceptual Paper. International Journal of Academic Research in Business and Social Sciences, 12(11), 2660 – 2669.
Copyright: © 2022 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non0-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode