ISSN: 2222-6990
Open access
The study aimed to identify the impact of social media with its dimensions (communication and innovation) in managing customer relations in dental medical centers in the capital, Amman. As a data collection tool, through a survey of the centers' opinions and in a comprehensive inventory method, the number of centers that responded to the study and filled out the electronic questionnaire was (214) centers. The study concluded that there is a statistically significant effect at a significant level (??0.05) for social media with its dimensions (communication and innovation) in customer relationship management in dental medical centers in the capital, Amman. Finally, the study presented a set of recommendations, the most important of which is the continuity of the dental centers’ interest in social media in all its dimensions, which is positively reflected on the management of customer relations and enhances the continuity of its work and keeping pace with any modern applications that enable it to serve its customers in the best way.
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In-Text Citation: (Dajah & Khraisat, 2022)
To Cite this Article: Dajah, S., & Khraisat, D. (2022). The Impact of Social Media on Customer Relations Management at Dental Medical Centers. International Journal of Academic Research in Business and Social Sciences, 12(11), 1923– 1939s.
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