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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Examining the Visitors’ Experience of Theme Park Services and its Influence on their Revisit Intention

Monica Bayang, Nor Asmalina Mohd Anuar, Zurinawati Mohi, Ahmad Fitri Amir, Khairul Mohd Azemi

http://dx.doi.org/10.6007/IJARBSS/v12-i11/15638

Open access

Theme Park service provider needs to understand the dimension of service quality to stay competitive. Therefore, this study aims to examine the proposed Theme Park Service Quality Dimensions (i.e., Staff Attitude, Staff Professionalism, Facilities, Cleanliness, Signage, Ride Attraction, Waiting Time, F&B Outlet, Technologies, and Safety and Security) towards visitors’ experiences and revisit intention of the theme park in Malaysia. With the aid of previous literature, 10 primary theme park service quality dimensions have been identified and are suitable for the study context. Six dimensions, i.e., Safety and security, Facilities, Staff Professionalism, F&B outlet, Ride attraction, and Signage, are identified using exploratory factor analysis. Regression analysis was conducted to identify the influence of theme park service quality dimensions on visitors’ experience as a mediator and revisit intentions as the dependent variable. The result indicates that theme park service quality dimensions significantly influence visitors’ experience and revisit intention. Hence, the findings are expected to improve the quality of the theme park service provider's service and contribute to the knowledge that can be replicated in the various service industries.

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In-Text Citation: (Bayang et al., 2022)
To Cite this Article: Bayang, M., Anuar, N. A. M., Mohi, Z., Amir, A. F., & Azemi, K. M. (2022). Examining the Visitors’ Experience of Theme Park Services and its Influence on their Revisit Intention. International Journal of Academic Research in Business and Social Sciences, 12(11), 1002 – 1025.