ISSN: 2222-6990
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This study purposely to investigate how fast food consumer use the nutritional information before they decide to purchase fast food meal. In a previous study, researchers found that many people do research on packed food but limited study on restaurant menu. Therefore, this study has now emphasized on food menu and focus on fast food outlets. Despite that, this study investigates the relationship of food nutrition knowledge on consumer purchase decision towards fast food. Besides, this study analyze the relationship of nutritional information on fast food restaurant menu on consumer purchase decision. In this study, the researcher uses the quantitative method to get respondent information about this topic of research. The study population includes consumers who purchase fast food meals. The convenience sampling method is opted. Through the questionnaire, the researcher found impacts of nutrition information on consumer evaluation toward fast food meal. The finding shows that consumers still chooses to consume fast food restaurants because they have reference to nutritional information before making any purchase.
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In-Text Citation: (Norsalim et al., 2022)
To Cite this Article: Norsalim, P. M. N., Nordin, M. N. H., Suhaimi, M. Z., & Kamaruddin, M. S. Y. (2022). The Relationship of Nutrition Knowledge and Information on Consumers’ Purchase Decision toward Fast Food Meal. International Journal of Academic Research in Business and Social Sciences, 12(11), 1070 – 1080.
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