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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

The "Silver Wave" in Douyin: Media Practice and Self-Presentation of Chinese Retirees

Huanhuan Dou, Asif Mahbub Karim, Vijayer Raj

http://dx.doi.org/10.6007/IJARBSS/v12-i11/15649

Open access

Douyin, a new and easy-to-use medium, is deeply addicted by the elderly. Through participatory observation and in-depth interviews, this study examines the daily practice of Douyin among Chinese retirees and explores the characteristics and motivations of retirees' self-presentation. The study found that: Retirees use account profiles, video posting, and comment interaction to present themselves and adopt strategies to shape their images. Their primary motivation for self-presentation is to maintain acquaintances. Douyin relieves from lack of social participation and enhances their social connections, significantly improving their sense of well-being.

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In-Text Citation: (Dou et al., 2022)
To Cite this Article: Dou, H., Karim, A. M., & Raj, V. (2022). The “Silver Wave” in Douyin: Media Practice and Self-Presentation of Chinese Retirees. International Journal of Academic Research in Business and Social Sciences, 12(11), 1215 – 1228.