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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Green Business Practices and the Success of Malaysia's Halal Food Companies

Habiel Zakariah, Ariff Azly Muhamed, Mazuin Mat Halif, Achmad Chairdino Leuveano, Muhammad Zeeshan Rafique, Azmanira Muhamed

http://dx.doi.org/10.6007/IJARBSS/v13-i1/15851

Open access

This study examines the impact of green practise (GP) antecedents—green halal supplier selection (SUPP), green halal manufacturing (GHM), and green halal logistics (GHL)—on supply chain performance in the context of halal food small and medium enterprises (SME). The study examined the relationship between GP antecedent and supply chain performance using data from 115 halal SME. To test the proposed hypothesis, this study employed quantitative methodology with a purposive sampling technique. In addition, multiple regression employing structural equation modeling-partial least square (SEM-PLS) is used to examine the collected data while maximising the variance captured. This study found that GHL among supply chain partners has a greater impact on the performance of halal supply chains. In addition, empirical data validate the significance of SUPP and GHM in enhancing the performance of the halal supply chain in the context of halal food SME. Incorporating the GP as a strategic approach to boost supply chain performance while ensuring the halal credibility of the product, the findings of this study will assist halal small and medium-sized enterprises (SME) in refining their supply chain activity. This is the first study to examine the role of strategic green firm resources in enhancing supply chain performance.