ISSN: 2222-6990
Open access
This is a conceptual paper. The goal of this conceptual study is to investigate the internet buying habits of young adults. Online shopping has evolved into a global phenomenon. We always buy products online rather than in stores since it is more convenient. This demonstrates how easy access to the internet can help people locate the best goods and services at the best prices, options, and deals via their electronic devices. A lot of causes are driving the growth of internet purchases. This is because of the lower prices; people are beginning to utilise the internet to shop. It is less expensive and easier to research products and services online before making a purchase. Also, online cashless transactions allow us to shop from home and have products delivered by courier, saving our time and effort. Five factors influencing young individuals' decision to shop online and their behaviour were investigated. In this study, a systematic review was used as the research method. This conceptual article examined and compiled data from 15 research works on the topic of young adult online purchasing behaviour. Online shopping is frequently simple and allows young adults to find several items that they would not be able to get at the nearest physical store, which is the most obvious convenience aspect that drives them to do so. Furthermore, it has been demonstrated that young people's engagement in internet shopping. Empirical research may also be utilised to find similarities and differences in the views, attitudes, and purchasing behaviours of internet shoppers from foreign countries.
Acheampong, P., Zhiwen, L., Abubakar, R., Antwi, H. A., & Akomeah, M. O. (2016). Stimulants of online shopping behaviour among chinese millenials in china. International Journal Of Academic Research In Business And Social Sciences. 6:5.
Al-Maghrabi, T., Dennis, C., Halliday, V. S., & Bin Ali, A. (2011). Determinants ofcustomer continuance intention of online shopping. International Journal of Business Scienceand Applied Management. 6(1): 41-65.
Ajzen. (1991). The Theory Of Planned Behavior. Organizational Behavior And Human Decision Processes. 50(2): 179–211.
Bagdoniene, L., & Zemblyte, J. (2009). Online Shopping Motivation Factors And Their Effect On Lithuanian Consumers. Economics And Management. 14: 367–374.
Bhag, B., & Pinki, S. (2012). Online Shopping: a study of consumers preference for various products and e-retailers. 7(2): 21–32.
Brookes, E. (2021). The theory of planned behavior - simply psychology.
Bosnjak, M., Ajzen, I., & Schmidt, P. (2020). The theory of planned behavior: selected recent advances and applications. Europe’s Journal Of Psychology. 16(3): 352–356.
Budiharseno, R. S. (2017). Factors affecting online buying behavior on g-market site among international students in busan: a qualitative research. Journal Of Business Management And Accounting. 1(1): 1-5.
Chang, M. K., Cheung, W., and Lai, V. S. (2004). "Literature Derived Reference Models for the Adoption of Online Shopping," Information & Management. 42: 543-559.
Choudhury, D., & Dey, A. (2014). Online shopping attitude among the youth: a study on university students. International Journal Of Entrepreneurship. 2(1): 23–32.
Commentator, E. (2020). Convenience Is Driving e-Commerce Growth And Influencing Consumer Decisions. Smart Insights.
Cunningham, S. M. (1966). Brand loyalty—What, where, how much? Harvard Business Review.34: 116–128.
Islam, M. S. (2021). Online shopping behaviour among international students from belt & road countries in china. European Journal Of Business And Management Research.
Kuehn, A. (1962). Consumer brand choice as a learning process. Journal of Advertising Research. 2: 10–17.
Lester, D. H., Forman, A. M., & Loyd, D. (2006). Internet shopping and buying behavior ofcollege students. Services Marketing Quarterly. 27(2): 123-138.
Lin, G. T. R., & Sun, C. (2009). Factors influencing satisfaction and loyalty in online shopping?: an integrated model. 33: 458–475.
Lufkin, B. (2020). The Curious Origins Of Online Shopping.
Malmarugan, D. (2008). Strategic Model for Predicting Customer’s Intention to Purchase Apparel Online. 30.
Shanthi, D. R., & Kannaiah, D. D. (2015). Consumers ’ Perception on Online Shopping. Journal of Marketing and Consumer Research. 13: 14–21.
Swarnakar, P., Kumar, A., & Kumar, S. (2016). Why generation y prefers online shopping: a study of young customers of india. International Journal Of Business Forecasting And Marketing Intelligence. 2(3): 215.
Tran, T.-T. (2018). Factors affecting to the purchase and repurchase intention smart-phones of vietnamese staff. International Journal Of Advanced And Applied Sciences. 5(3): 107–119.
Topaloglu, C. (2012). Consumer Motivation and Concern Factors for Online Shopping in Turkey. Asian Academy of Management Journal.
Torres-Carrion, P. V., Gonzalez-Gonzalez, C. S., Aciar, S., & Rodriguez-Morales, G. (2018). Methodology For Systematic Literature Review Applied To Engineering And Education.
Turney, S. (2022). Systematic Review | Definition, Example, & Guide. Scribbr.
Uzun, H., & Poturak, M. (2014). Factors affecting online shopping behavior of consumers. European Journal Of Social And Human Sciences. 3(3): 163–171.
Vasudevan, P., & Arokiasamy, L. (2021). Online Shopping Among Young Generation In Malaysia. Electronic Journal Of Business And Management. 6(1): 31–38.
Zhou, L., Chiang, W. Y., and Zhang, D. (2004). "Discovering Rules for Predicting Customers' Attitude Toward Internet Retailers," Journal of Electronic Commerce Research. 5(4): 228-238.
In-Text Citation: (Ibrahim et al., 2023)
To Cite this Article: Ibrahim, N. A. N., Husseini, F., Aisyah, N., Camelia, N., Khazlyn, N., Faiz, W., & Kahar, N. (2023). Online Shopping Behaviour in Youth: A Systematic Review of The Factors Influencing Online Shopping in Young Adults. International Journal of Academic Research in Business and Social Sciences, 13(2), 168 – 178.
Copyright: © 2023 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non0-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode