The Influencing Factors of Public Communication Behavior for Public Health Emergencies

Jie  Liu; Norliana Binti  Hashim; Sharifah Sofiah Binti  Syed Zainudin; Siti Aishah Binti Hj  Mohammad Razi

This study aims to provide a comprehensive understanding of public communication behavior and to analyse the influence factors of communication behavior on public health emergencies. The study reviews the previous literature on public communication behavior and the influence factors of communication behavior during health emergencies and proposes a conceptual model of public communication behavior in health emergencies. The findings of this study demonstrate that the factors influencing public communication behavior during health emergencies can be broadly classified into four categories, risk perception, emotion, public recognition, and motivation. The proposed conceptual model of public communication behavior provides a theoretical integrated overview to understand the relationships between these factors and public communication behavior in health emergencies. Furthermore, this study analyses public communication behavior from the public's internal communication perspective, which has not been adequately explored in previous research. The literature review adds to the body of knowledge by introducing four main groups of factors affecting communication behavior during health emergencies and highlights the importance of understanding the factors that influence communication behavior to improve communication effectiveness. This study is significant for understanding public health information communication behavior in health emergencies and providing government and organisations with high-quality guidance.

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In-Text Citation: (Liu et al., 2023)
To Cite this Article: Liu, J., Hashim, N. B., Zainudin, S. S. B. S., & Razi, S. A. B. H. M. (2023). The Influencing Factors of Public Communication Behavior for Public Health Emergencies. International Journal of Academic Research in Business and Social Sciences, 13(5), 948 – 959.

Copyright: © 2023 The Author(s)
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International Journal of Academic Research in Business and Social Sciences

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The Influencing Factors of Public Communication Behavior for Public Health Emergencies

Jie Liu, Norliana Binti Hashim, Sharifah Sofiah Binti Syed Zainudin, Siti Aishah Binti Hj Mohammad Razi

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