ISSN: 2222-6990
Open access
Mobile apps have been increasingly popular in recent years. However, there is a lack of research on the gender and education level of youth in relation to mobile apps usage. This study aims to explore the significant differences between gender and education level of youth, with trust, mobile apps environment (MAD - mobile apps design and MAU - mobile apps usability), image appeal, and emotion. A survey was conducted through online mode with 388 questionnaires completed by online youth shoppers in all states in Peninsular Malaysia. The results revealed no significant differences between gender and all the aforementioned variables. However, the findings indicate that education level plays an important role in determining the trust and mobile apps usability among youth users, in which significant differences were found between trust and mobile apps usability among youths with high education level. This reflects the need for practitioners to ensure security mechanism of their mobile apps (especially in payment system and customer data protection) is top notch to increase potential and existing apps user's trust towards the apps. Besides, noting that apps usability plays an important role among youths with high education level, practitioners need to ensure that their mobile apps are mobile friendly, hassle free, and easy to use among these youth users.
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In-Text Citation: (Muhammad et al., 2023)
To Cite this Article: Muhammad, N. S., Fikry, A., Hussein, Z., Hamzah, M. I., Sudarwanto, T., & Marlena, N. (2023). Are there Significant Differences between Gender and Education Level towards Trust, Image Appeal, Emotion and Mobile Apps Environment? International Journal of Academic Research in Business and Social Sciences, 13(5), 1996 – 2008.
Copyright: © 2023 The Author(s)
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