Developing and Validating the Measurement Model for Social Media Influencer Attributes Using Confirmatory Factor Analysis

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In-Text Citation: (Mohamed & Jaafar, 2023)
To Cite this Article: Mohamed, N. N., & Jaafar, N. (2023). Developing and Validating the Measurement Model for Social Media Influencer Attributes Using Confirmatory Factor Analysis. International Journal of Academic Research in Business and Social Sciences, 13(7), 1887 – 1902.

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