Journal Screenshot

International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

The Application and Attraction of Color in Children's Food Packaging Design in China

Su Chang, Fauzi Naeim

http://dx.doi.org/10.6007/IJARBSS/v13-i8/17645

Open access

As packaging becomes closer to people's lives, children's food packaging is receiving more and more attention, while the requirements for children's food packaging are becoming more and more stringent. Currently, the Chinese packaging market is growing at a compound annual growth rate of over 6.79%, while the global packaging market is growing at a compound annual growth rate of only 3.1%, which indicates that there is an urgent need to recognize the contribution of packaging design to market sales (Interpack, 2020). The purpose of this paper is to discuss the importance of color in the packaging design of children's food produced in China, based on the children's perception of color, through the experimental investigation method to study the role of the psychological effect of color on children, to analyze the children's perceptions and preferences of different colors in food packaging, it is clear that the use of eye-catching and bright colors can attract children to buy the product. The study shows that in children's food packaging design, rich and reasonable color matching can attract children's attention and stimulate children's curiosity, which can effectively convey information and thus achieve product sales force.

Luo, R. (2015).The use of color in children's food packaging design.Modern Decoration(7):93-94
Liu, W. B. (2008).The relationship between color and space in interior design.Journal of Soochow University: Engineering Edition.55-56
Shi, X. R. (2018).The importance of color in commodity packaging design.Creative Design.16(6):22
Wei, M. (2009). Research on the color design of children's food packaging.Hebei University.22-25
Xu, Y. Y. (2015). Research on the application of color in children's food packaging design.Shenyang University of Architecture
Xiao, B. Y. (2016). Research on the application of color in children's food packaging design.Art Technology.29(8):256
Yin, Z. W. (2005). Packaging color design.Chemical Industry Press.66
Zheng, X. R. (2020). Research on the application of color in children's food packaging design.Technology Wind.15(8):223
Zhang, G. C., & Yuan, Y. W. (2023). Research on the application of color in children's food packaging design.Footwear craft and design.
Zheng, X. (2006). Exploring the visual beauty of color in packaging design.Packaging Engineering.250-252
Zhu, C. P. (2010). New Media Art in UI Design.Grand stage.(07)
Zhan, Q. (2019).The study of color in children's food packaging design.The Grand View of Fine Arts.24-26

(Chang & Naeim, 2023)
To Cite this Article: Chang, S., & Naeim, F. (2023). The Application and Attraction of Color in Children’s Food Packaging Design in China. International Journal of Academic Research in Business and Social Sciences, 13(8), 1096 – 1104.