ISSN: 2222-6990
Open access
The rapid advancement of information technology has revolutionized human interactions through the emergence of various social media platforms like Facebook, Twitter, Instagram, TikTok, and others. Although initially intended for convenience and benefit, social media has now become associated with negative cultural trends in society. The enthusiastic adoption of social media has led to the rapid spread of viral culture, resulting in the dissemination of fake information, defamation, and uncontrolled outbursts on these platforms. The rapid propagation of viral culture highlights the need for a deep understanding of logical knowledge, which plays a crucial role in shaping human thought processes. Consequently, this study aims to examine the significance of logical knowledge in today's society, which faces the overwhelming inundation of viral issues on social media. Employing qualitative research methods, including documentary data collection and content analysis, the study concludes that logical knowledge holds great importance in addressing viral culture on social media. Additionally, it provides a systematic guide to human reasoning, aids in discerning between truth and falsehood, and cultivates critical thinking skills. These findings hold particular relevance in fostering a Madani society in Malaysia
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In-Text Citation: (Hamid et al., 2023)
To Cite this Article: Hamid, N. binti A., Hashim, S. N. I. binti, Wahab, N. A. binti A., Zabidi, M. binti M., Burhan, N. binti M., & Atan, M. A. bin. (2023). The Significance of Applying Logical Knowledge in Addressing Viral Culture on Social Media. International Journal of Academic Research in Business and Social Sciences, 13(9), 1066–1073.
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