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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Adoption of an Educational-Animated Video to Enhance Learning

Khaizie Sazimah Ahmad, Joeaiza Juhari, Khairunnisa Abd Samad, Jumaelya Jogeran, Nani Shuhada Sehat, Intan Liana Suhaime, Siti Rohana Daud

http://dx.doi.org/10.6007/IJARBSS/v13-i10/18874

Open access

The adoption of innovative educational tools has become imperative to meet the evolving needs of learners in this rapid technology era. This study explores the factors influencing the adoption of animated videos as an educational tool to enhance the learning. The research is grounded in the integration of two essential frameworks: Task-Technology Fit (TTF) and the Technology Acceptance Model (TAM). A sample size of 155 participants underwent rigorous analysis employing Structural Equation Modeling (SEM). This analytical approach allowed for a comprehensive examination of the relationships among variables and the identification of critical factors impacting the adoption of animated videos in education.

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(Ahmad et al., 2023)
Ahmad, K. S., Juhari, J., Abd, K. S., Jogeran, J., Sehat, N. S., Liana, I., Suhaime, & Daud, S. R. (2023). Adoption of an Educational-Animated Video to Enhance Learning. International Journal of Academic Research in Business and Social Sciences, 13(10), 624–637.