ISSN: 2222-6990
Open access
The Jiarong Tibetan people have very unique regional characteristics. Geographically, they are located at the junction of the Qinghai Tibet Plateau and the Western Sichuan Plain, with high mountains and dense forests, and crisscrossing gullies. This terrain characteristic determines that the Jiarong Tibetan people must engage in cultural exchange with the Han region. With the exchange between countries around the world, cultural differences have caused prominent conflicts, and the construction of cross-border exchanges can reduce the boundaries between different countries and ethnic groups. It can solve the contradictions and conflicts caused by cultural differences. This study uses qualitative methods to collect and analyze the information obtained based on the research objectives. Data collection was conducted through interviews and contact points in the Tibetan areas of Sichuan. The results of this research tool will be used to analyze all relevant information. The methods used are crucial for helping researchers obtain accurate information and can serve as a reference source for potential research in the same field. This study conducted an investigation on the clothing of the Jiarong Tibetan ethnic group in Lixian County, analyzed the shape and pattern characteristics of the clothing, and conducted innovative research on packaging design to enable more people to understand the culture of Jiarong Tibetan clothing. Through investigation, it was found that representative patterns were extracted from Jiarong Tibetan clothing as basic graphics, and the patterns were derived and designed to produce innovative patterns that not only retain Tibetan cultural genes but also meet the needs of the times. The cross-border application of patterns in agricultural product packaging design helps consumers understand the richness and diversity of Jiarong Tibetan culture, and enhances the cultural elements of agricultural product packaging.
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(Chunsheng & Ismail, 2023)
Chunsheng, M., & Ismail, N. H. (2023). Innovative Application of Jiarong Tibetan Costumes In Packaging Design Under The Concept of Cross-Border Communication. International Journal of Academic Research in Business and Social Sciences, 13(10), 939–952.
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