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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Unraveling the Social Media Experience: A Captivating Exploration of Uses and Gratifications Theory

Shengwei Du, Norliana Hashim, Syafila Kamarudin

http://dx.doi.org/10.6007/IJARBSS/v13-i12/19895

Open access

Social media has become the most commonly used software among modern netizens, and they have become an indispensable part of our daily lives. This article adopts a descriptive analysis method to summarize the literature review on social media and Uses and Gratifications. Researchers have analyzed Uses and Gratifications' origin, development, and application. Scholars from the East and West mainly study social media's characteristics, functions, and user behavior. Finally, researchers take TikTok, the most popular social media research Uses and Gratifications to point out that excessive use of TikTok has seriously affected users' health and social stability. The research summary on social media and Uses and Gratifications can provide specific references and references for future researchers and practitioners of social media.

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