ISSN: 2222-6990
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The transition to renewable energy is a complex process influenced by various factors. As the world emphasizes the shift toward sustainable energy, it is crucial to boost the acceptance and use of renewable resources for addressing environmental challenges, promoting economic development, ensuring energy security. At present, Malaysia is confronted with the imperative to significantly enhance its energy efficiency and transition towards a greater reliance on renewable energy sources. This imperative is essential for addressing future energy security challenges and fostering sustainable growth in the nation. The intention of the local community holds a central significance in the development and acceptance of renewable energy sources. A positive intention within the community fosters support, engagement, and collaboration, thereby influencing the successful integration and adoption of renewable energy technologies. Thus, the study introduces a new conceptual model to researchers and practitioners to better understand the concept of attitude, financial costs, perceived behavioural control and socio-demographic factors on behavioural intention for clean energy utilisation. Therefore, comprehending and addressing the intentions of individuals emerge as crucial factors in promoting the sustainable and widespread utilization of renewable energy sources, particularly in the case of Malaysia.
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