ISSN: 2222-6990
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This study explores the strategies for implementing the concept of Qudwah Hasanah in the context of dakwah based on the Al-Quran Al-Karim. Qudwah Hasanah, which refers to the exemplary role models set by the Prophets and Messengers in the Al-Quran, forms the cornerstone of propagating Islamic teachings. This article analyzes the pivotal role played by the Al-Quran in shaping a robust dakwah and the potential positive impact that can be achieved through the application of Qudwah Hasanah principles. Qudwah Hasanah bears significant relevance in nurturing individuals with high IQ and EQ, as well as integrity. The implementation of modules for outstanding individuals and communities presents various challenges in dakwah, alongside the application of the Qudwah Hasanah model set by the Prophets and Messengers. This paper aims to delineate the values of Qudwah Hasanah in the Al-Quran as a guide and reference for da'is (preachers) and mad'u (audiences). The methodology employed in generating this paper is document analysis. Data obtained is analyzed through both inductive and deductive approaches. The study identifies the values of Qudwah Hasanah that need to be implemented in dakwah, grounded in several verses of the Al-Quran. It is hoped that this study will serve as a reference to ensure that the context and application of Qudwah remain relevant and adaptable to every stratum of society, ultimately shaping a superior society characterized by ideal morals and personalities, capable of contributing human capital to national development.
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