ISSN: 2222-6990
Open access
The United Nations Conference on Trade and Development (UNCTD) found that fashion is the second most polluting industry in the world. To reduce the negative impact of the fashion industry on the environment, green apparel has become a new trend. Now, green apparel has been an area of interest in consumer research. However, there is a lack of systematic review of consumer behaviour research on green apparel. By searching and collecting data from Scopus, a peer-review paper database, this study analysed past research focus on consumer behaviour in the context of green apparel to form a comprehensive review. After conducting thematic analysis, five major themes in this area were sorted: pre-purchase, purchase, post-purchase, advertising, and consumer awareness. Based on thematic analysis, feasible future research directions were suggested. The results of this review offer several theoretical implications for green apparel research and provide insights that can guide firm management in green apparel sales.
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(Huang et al., 2024)
Huang, J., Thoo, A. C., & Lo, Y. T. J. (2024). Systematic Review of Consumer Behavior Research in the Context of Green Apparel. International Journal of Academic Research in Business and Social Sciences, 14(1), 1506–1516.
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