ISSN: 2222-6990
Open access
With an emphasis on the effects of corporate social responsibility (CSR) on trust, transparency, and cultural identity, this study examines the dynamic interaction between CSR activities and the purchasing habits of young Chinese consumers. The research delves into the ways that CSR influences product design and materials, looks at how CSR activities foster transparency between customers and companies and identifies the elements that influence organisations through CSR initiatives that alter the purchase intentions of young consumers. The literature review offers a thorough analysis of corporate social responsibility (CSR), its components, and how it affects young Chinese consumers' purchase decisions. It emphasises the value of openness, the way corporate social responsibility (CSR) affects the clientele, and how CSR influences product design and material selection. The theoretical underpinnings such as Motivational Need Theory and Reasoned Action Theory provide insights into the relationship between consumer behaviour and corporate social responsibility. The philosophy of research that is reflected in the methodology is positivism and it adopts quantitative methods to conduct a study. The research methodology chosen for this study is a methodical way of detailing the effect that CSR has on the purchasing habits of young Chinese consumers, and an inductive approach is preferred to analyze theories generated from the literature. Perspective on these topics such as customer trust and brand loyalty vs. Chinese- CSR; transparency and consumer attitudes, and how changes in CSR practices alter the cultural aspects of Chinese goods can be obtained from an SPSS analysis of the data.. Of particular interest, the results of this study indicate that stemming from CSR-related policies, a positive impact is best observed and seen in preferences and choices among young Chinese consumers.
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(Xu & Munb, 2024)
Xu, W. W., & Munb, S. K. C. (2024). The Purchase Decisions of Young Chinese Consumers With CSR As A Mediating Variable. International Journal of Academic Research in Business and Social Sciences, 14(3), 953–964.
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