A Literature Analysis on the Relationship between AI Influencers’ Perceived Credibility and Purchase Intention: Product-Endorser Fit with the Brand as a Moderator

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(Yan et al., 2024)
Yan, X., Tat, H. H., & Sade, A. B. (2024). A Literature Analysis on the Relationship between AI Influencers’ Perceived Credibility and Purchase Intention: Product-Endorser Fit with the Brand as a Moderator. International Journal of Academic Research in Business and Social Sciences, 14(3), 370–382.

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