Evaluating Online Purchase Intentions among Malaysian Private University Students: The Role of Perceived Risk, and Trust in Online Vendors

Aggarwal, A. & Rahul, M. (2018). The effect of perceived security on consumer purchase intensions in electronic commerce. International Journal of Public Sector Performance Management, 4(1), 1. https://doi.org/10.1504/ijpspm.2018.088691
Ahn, T., Suh, Y. I., Lee, J. K., & Pedersen, P. M. (2014). Understanding Purchasing intentions in secondary sports ticket websites, International Journal of Sports Marketing and Sponsorship, 16 (1). DOI: https://doi.org/10.1108/IJSMS-16-01-2014-B004
Al-Adwan, A. S., Kokash, H., Al Adwan, A., Alhorani, A. & Yaseen, H. (2020) Building customer loyalty in online shopping: the role of online trust, online satisfaction and electronic word of mouth. International Journal of Electronic Marketing and Retailing,11(3), 278.
Ariffin, K, S., Mohan, T., & Goh, Y.-N. (2018). Influence of consumers’ perceived risk on consumers’ online purchase intention, Journal of Research in Interactive Marketing, 12 (3), 309-327. https://doi.org/10.1108/JRIM-11-2017-0100
Bauer, R. A., (1960). Consumer behavior as risk taking. In R. S. Hancock (Ed.), Dynamic marketing for a changing world. (389-98). Proceedings of the 43rd National Conference of the American Marketing Association, June 15, 16, 17, Chicago, Illinois, 1960. Americam Marketing Association.
Bianchi, C. & Andrews, L. (2012). Risk, trust, and consumer online purchasing behaviour: A Chilean perspective. International Marketing Review, 29(3):253-275. DOI:10.1108/02651331211229750.
Curry, D. (2024). Shopee revenue and usage statistics. Business of Apps. https://www.businessofapps.com/data/shopee-statistics/
Dai, B., Forsythe, S., & Kwon, W. -S. (2013). The impact of online shopping experience on risk perceptions and online purchase intentions: Does product category matter? Journal of Electronic Commerce Research, 15(1):13-24
Delafrooz, N., Paim, L. H. & Khatibi, A. (2011). Understanding consumer’s internet purchase intention in Malaysia. African Journal of Business Management, 5(3), 2837-2846. http://www.academicjournals.org/AJBM
Edelyn, M. (2022). Ease of use, customer satisfaction, and trust sebagai predictor purchase Intention pada aplikasi Shopeefood, Journal of Manajemen Bisnis dan Kewirausahaan, 6(6): 656-660.
Faqih, K. M. (2022). Internet shopping in the Covid-19 era: Investigating the role of perceived risk, anxiety, gender, culture, and trust in the consumers’ purchasing behavior from a developing country context. Technology in Society, 70, 101992.
Garcia-Salirrosas, E. E., Rondon-Eusebio, R. F., & Esponda-Perez, J. A. (2022). Purchase intention of consumers in MSME stores in Chiappas, Mexico. In ICEBT '22: Proceedings of the 2022 6th International Conference on E-Education, E-Business and E-Technology, 85-90. https://doi.org/10.1145/3549843.3549863
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2009) Multivariate Data Analysis. (7th ed.), Upper Saddle River, New Jersey: Prentice Hall, 761.
IBM Newsroom. (2020, January 10). IBM Study: Purpose and provenance drive bigger profits for consumer goods in 2020. IBM Newsroom. https://newsroom.ibm.com/2020-01-10-IBM-Study-Purpose-and-Provenance-Drive-Bigger-Profits-for-Consumer-Goods-In-2020#:~:text
Junaidi, M. H., & Miralam, M. S. (2020). Online buying behavior among university students: A cross-cultural empirical analysis. Journal of Information Technology Management, 12(2), 26-39.
Karunakaran, N., & Jacob, L. (2020). Online shopping among college students in Kasaragod: pattern and preference. Journal of Management Research and Analysis, 7(2), 68-72.
Kim, H. W., Xu, Y., & Gupta, S., (2012). Which is more important in Internet shopping, perceived price or trust? Electronic Commerce Research and Applications, 11, 241-252.
Lei, F., Lei, S., Liu, J., & Wu, L. (2020). Studying customer behavior of shopping on e-commerce platforms from the perspective of college students. In 2020 International Conference on E-Commerce and Internet Technology (ECIT) (pp. 41-44). IEEE.
Maldifassi, J. O, & Canessa, E. C. (2009). Information technology in Chile: How perceptions and use are related to age, gender, and social class, Technology in Society, 31(3), 273-286
Marso, M. (2022). Effect of perceived ease of use and perceived usefulness on trust, and loyalty of E-Commerce Customers. In Proceedings of the 19th International Symposium on Management (INSYMA 2022), pp. 796-804. DOI:10.2991/978-94-6463-008-4_100
Muda, M., Mohd, R., & Hassan, S. (2016). Online purchase behavior of Generation Y in Malaysia. Procedia Economics and Finance, 37, 292-298. https://doi.org/10.1016/s2212-5671(16)30127-7
Murthy, K. B., Kalsie, A., & Shankar, R. (2021). Digital economy in a global perspective: Is there a digital divide?. Transnational Corporations Review, 13(1), 1-15.
Novgorodtseva, A. N., Tomyuk, O. N., Dyachkova, M. A., & Piankova, M. P. (2020). Online marketplace: student consumer strategies. Economic consultant, (4), 41-53.
Nuzula, I. F., & Wahyudi, L., (2022). The influence of perceived risk, perceived quality, brand attitude, and e-WOM on purchase intention, Journal of Business and Management, 10 (2), 51-64.
Rahman, M. R. A. (2020). Online Scammers and Their Mules in Malaysia. Malaysian Journal of Law & Society, 26, 65-72.
Salim, M., Hayu, R. S., Agustintia, D., Annisa, R., & Daulay, M. Y. I. (2023). The effect of trust, perceived risk and e-Service Quality on the intention to purchase of E-Commerce Consumers in Indonesia. Journal of Madani Society, 2(1), 53-66.
Sarjana, K., Kurniawan, E., Lu’Luilmaknun, U., & Kertiyani, N. (2023). Analysis of pre-service teacher’s performance viewed by creativity and self-regulated learning. Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran, 9(1), 234-243. https://doi.org/10.33394/jk.v9i1.6467
Siu, P. M., & Ismail, K. (2022). Examining the effects of perceived risk on consumer’s online purchase intention in Klang Valley. Management and Accounting Review. https: doi.org/10.24191/mar.v21i02-05
Statista. (2024). Global online retail sales 2014-2023. Retrieved from https://www.statista.com/
SwearIt. (2023, March 23). The power of transparency in business. SwearIt Tech Startup. https://swearit.io/blog/transparency-in-business
Tasin, N. B. (2017). Factors influecing customer's trust in online shopping among executives in a bank. Malaysian Journal of Social Sciences and Humanities (MJSSH), 2(3), 46-59.
Tran, L. T. T. (2021). Managing the effectiveness of e-commerce platforms in a pandemic. Journal of Retailing and Consumer Services, 58, 102287. https://doi.org/10.1016/j.jretconser.2020.102287
Ursachi, G., Horodnic, I. A., & Zait, A. (2015). How reliable are measurement scales? External factors with indirect influence on reliability estimators. Procedia Economics and Finance, 20, 679-686.
Vethasalam, R., Tan, T., & Gimino, G. (2024, March 4). RM3.2bil lost to online scams from 2020 to 2023, says Kulasegaran, The Star. https://www.thestar.com.my/news/nation/2024/03/04/rm23bil-lost-to-online-scams-from-2020-to-2023-says-kulasegaran
Wang, J., Shahzad, F., Ahmad, Z., Abdullah, M., & Hassan, N. M. (2022). Trust and consumers’ purchase intention in a social commerce platform: A meta-analytic approach. Sage Open, 12(2). https://doi.org/10.1177/21582440221091262

Khan, Z. S., Musa, N. C., & Tajudin, M. M. (2024). Evaluating Online Purchase Intentions among Malaysian Private University Students: The Role of Perceived Risk, and Trust in Online Vendors. International Journal of Academic Research in Business and Social Sciences, 14(9), 889–899.

Copyright: © 2024 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode