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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

The Impact of Gender Stereotypes in Children’s Picture Books on Children: A Review

Zhang Ya Qiu, Soo Kum Yoke

http://dx.doi.org/10.6007/IJARBSS/v14-i8/22208

Open access

The study explores the critical issue of gender stereotyping in children's picture books, a medium that plays a key role in shaping the perceptions and development of children. The research aims to review literature on the various gender roles portrayed in this influential literary form and the profound impact these representations have on children's cognitive, linguistic, and behavioral development. This study has two directions. One direction concerns gender roles, analyzing three distinct gender roles depicted in the selected picture books: male, female, and neutral. The other direction delves into the multifaceted impact of these gender stereotypes, exploring their influence on children's cognitive development, language acquisition, and overall behavioral patterns. The research scrutinizes how limiting gender norms in picture books can shape children's perceptions, beliefs, and decision-making processes, potentially hindering their holistic growth and self-actualization. Additionally, the study investigates how gender-specific language use and behavioral expectations reinforced in these books can have far-reaching consequences on children's communication skills, social interactions, and the development of their identities. By shedding light on this critical issue, the study aims to raise awareness and encourage the creation of more inclusive and diverse children's picture books. The findings can potentially inform educational policies, publishing practices, and parental guidance, ultimately fostering a more equitable and empowering environment for children's literary experiences. The research serves as a call to action, urging stakeholders to prioritize gender representation in children's picture books and work towards a future where all children readers can see themselves reflected in the stories they cherish.

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(Qiu & Yoke, 2024)
Qiu, Z. Y., & Yoke, S. K. (2024). The Impact of Gender Stereotypes in Children’s Picture Books on Children: A Review. International Journal of Academic Research in Business and Social Sciences, 14(8), 2106–2118.