ISSN: 2222-6990
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The United Nations prioritizes Sustainable Development Goal 12, focusing on sustainable consumption and production. Indigenous chicken farming holds promise for economic, environmental, and social sustainability. However, it lacks an integrated supply chain. To address this, we combine Actor-Network Theory (ANT) and System Dynamics (SD) in a study conducted in Malaysia. ANT considers human and non-human actors equal to promote collaboration, while SD explores dynamic interactions and simulations. The current study has collected qualitative data through interviews with Perak’s indigenous chicken growers to identify key actors. The current concept model presented preliminary results in the form of causal loop diagrams. In the future, the study proposes translating the causal loop diagrams to stock and flow diagrams to get the emerging model. The emerging model will contribute to the body of literature in the fields of the supply chain, ANT, and the livestock sector.
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