ISSN: 2222-6990
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Malaysian celebrities are increasingly using social media to inspire young people to join political parties and community organizations. This study examines celebrities' social media strategies with Malaysian youth. The qualitative study questioned 12 celebrities about how they use social media to lead. The researcher ran thematic analysis and transcribed interviews. Technology makes communicating with friends, followers, and celebrities easier, establishing bonds. Talking to celebrities’ live thrills fans. Celebrities can discuss government policies with fans. Community leaders can connect residents with authorities to solve national and social issues. This method raises awareness, promotes policy and legislation, and improves social media. Social media is essential for information networks and social technology. Examine Malaysian and foreign celebrities, as well as many young social media followers' leadership methods. It helps explain Malaysian celebrities' cultural peculiarities and techniques.
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