ISSN: 2222-6990
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Tourism plays an essential role in China's economy and business landscape, the rise of tourism has also gradually become the focus of academic discussion. The purpose of this study is to examine the impact of destination image and infrastructure quality on destination loyalty in Luoyang City. Design/methodology/approach: This study used quantitative methods, it collects data from a small sample using focus groups, observations and individual interviews. We distributed questionnaires to domestic and foreign tourists who had visited Luoyang City and collected online questionnaires. A total of 520 valid responses were gathered using stratified sampling methods. The Statistical Package for Social Sciences (SPSS) was used to analyse the data. Findings: The results show that both infrastructure quality and destination image have a significant impact on destination loyalty in Luoyang City. Value: The results of this study provide a basis for decision-making for the tourism department of Luoyang Municipal Government, and a foundation for building a marketing model for travel agencies and other related enterprises, further improving the level of Luoyang City's tourism industry.
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