ISSN: 2222-6990
Open access
This study examines the constraints of existing cashless payment methods and proposes effective remedies for Koperasi Kolej Profesional Mara Bandar Penawar (KKPMBPKT). By employing qualitative research methodologies such as interviews, this study examines user behavior, identifies significant concerns, and assesses the efficacy of cashless transactions. The study also used the Technology Acceptance Model (TAM) to evaluate customers' attitudes regarding the utility and user-friendliness of cashless systems. Additionally, it conducts a SWOT analysis to pinpoint the advantages, disadvantages, potential benefits, and potential dangers linked to the implementation of these systems in the cooperative.The findings suggest that despite constraints related to technology adoption and operational efficiency, the switch to cashless payments can enhance transaction speed, enhance record accuracy, and perhaps boost customer satisfaction by providing convenience and security. Implementing strategic measures such as optimizing user interfaces and streamlining transactions can enhance the effectiveness of cashless payment systems. This study offers significant findings on the adoption of cashless payment systems in a cooperative environment, providing a comprehensive examination of the operational, technological, and user behavior factors that impact this shift.
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