ISSN: 2222-6990
Open access
In the context of the digital age, the inheritance and innovation of traditional culture face unprecedented opportunities and challenges. This paper focuses on the traditional Minnan folk song "Fish Song" on the Bilibili platform, using text analysis methods to explore the transmission mechanisms of traditional nursery rhymes in the digital cultural ecosystem and their impact on cultural inheritance. The study first provides an overview of the community characteristics of the Bilibili platform and its influence among younger generations. It then analyzes the transmission strategies, user interaction patterns, and cultural reproduction processes of "Fish Song" on this platform. The findings suggest that Bilibili, through features such as video bullet comments, secondary creation, and community discussions, has created an interactive and highly participatory environment for the dissemination of traditional nursery rhymes like "Fish Song," enabling traditional culture to rejuvenate in the digital space. Furthermore, this study examines the changes and adaptations in the content of "Fish Song" during its dissemination, as well as the significance of these changes for maintaining cultural diversity and promoting cultural innovation. Finally, the paper concludes that digital platforms not only serve as new channels for traditional culture transmission but also as new spaces for cultural innovation and exchange, which have important practical significance and far-reaching impact on the protection, inheritance, and development of traditional cultural heritage.
Bai, H. J. (2014). The inheritance and dissemination of Tang Dynasty popular music suites. Chinese Musicology, 2014(4).
Chen, F. (2016). The protection and inheritance of Minnan nursery rhymes from the perspective of Fujian-Taiwan common origin. Journal of Jimei University (Philosophy and Social Sciences Edition), 19(4), 9-13.
Lee, G., & Yang, M. (2018). The role of social media in the transmission of traditional culture: A case study of a traditional Korean dance troupe. International Journal of Cultural Policy, 24(4), 511-525.
Li, H. (2012). The multi-cultural value of Minnan nursery rhymes and their contemporary inheritance. Fujian Forum (Humanities and Social Sciences Edition), 2012(12).
Li, L. (2022). Research on the dissemination mechanism of traditional culture on the Bilibili platform. Journal of Hebei Youth Management Cadres Institute, 102-108.
Shu, D. Q. (2011). The theme, content, and linguistic form of ancient Chinese political nursery rhymes. Literary Research, 2011(08).
Smith, H. (2019). Digital technology and the future of cultural heritage. London: Routledge.
Sun, X. Q. (1984). A song connects the hometown feelings despite the water separating the villages: The blood relationship of the Minnan and Taiwan nursery rhyme "Tian Wu Wu". People's Music, 1984(07).
United Nations Educational, Scientific and Cultural Organization (UNESCO). (2013). Protecting intangible cultural heritage: Challenges and perspectives. Paris: UNESCO Publishing.
Wang, M. (2015). New perspectives on the inheritance of Minnan nursery rhymes from the perspective of intangible cultural heritage. Literary Contention, 204-206.
Proceedings of the 9th International Conference on Communities & Technologies. (n.d.). Bridging cultural heritage and communities through digital technologies.
Shunmei, L., & Zahari, Z. A. (2024). Traditional Nursery Rhymes in the Digital Cultural Ecosystem: A Case Study of the Minnan Folk Song “Fish Song” on the Bilibili Platform. International Journal of Academic Research in Business and Social Sciences, 14(12), 4622–4631.
Copyright: © 2024 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode