ISSN: 2222-6990
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This study presents a systematic literature review on the marketing practices of pineapple smallholders in Sarawak, discussing the factors that affect their market access, pricing dynamics, competition and government policies. Through a PRISMA-guided analysis of 44 selected studies, five key themes and nine sub-themes were identified, including elements such as geographic access, pricing, competition, transportation and government policies. The findings highlight the need for solutions to overcome infrastructure constraints, improve access to information and technology and promote sustainable agricultural production models to enhance competitiveness in the market. This study provides insights into potential strategies to address these challenges, supporting the growth and sustainability of pineapple smallholders in Sarawak.
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