The Impact of Organizational Learning on Innovativeness (An Empirical Study on the Education Sector in Damascus City)

Innovation has been recognized as the primary strategy to attain competitive sustainable advantage. The current dynamic environment has impelled organizations to adopt a new business model based on creativity and innovation. Although the researchers realized the significance of innovation, organizations have to focus on organizational learning to enhance their innovativeness. The present study attempts to study the effect of organizational learning on innovativeness in the public and private universities in Damascus. The sample consisted of 383 workers at the universities' Administrative and Academic system and two scales were used in this study; (Jerez-Gomez et al, 2005) scale to measure the Organizational Learning and (Gadot, Ruvio, and Schwabsky ,2012) scale to measure the Innovativeness. The study found significant impact of all Organizational Learning dimensions on Innovativeness. The results of regression analysis also showed that four elements of organizational learning explained the changes in the Innovativeness.