Investigating the Effects of Reward on the Conflict and Cooperation in the Sale and Marketing Department from Managers’ Perspective (Isfahan Food Industries Case Study)

The sale and marketing unit is of the most important departments in every organization. In comparison to the internal factors, the effective communications in sale and marketing has a crucial role in promoting organizational performance. Therefore, the present study was aimed to answer this question that can the employees promote their organization through sale and marketing efforts. Also this study seeks to answer this question that whether adoption of the common rewards facilitate the employees’ cooperation and decrease the conflicts between sale and marketing efforts. The statistical population of this study includes managers of Isfahan food industry. This statistical population consists of 180 male and female managers. A self-administrated questionnaire has been employed to collect the data. Validity of this questionnaire has been examined and confirmed by management and marketing professors and experts. Also its reliability has been examined through Cronbachs’ Alpha Coefficient. The coefficient 0.73 confirms reliability of the questionnaire. This study is a practical research from purpose perspective and is a descriptive-survey one from methodological view. The SPSS and Amos are the statistical software that has been used to analyze the data and test the hypotheses. Finally, the results of goodness of model fit indicate the model has favorable goodness (RMSEA: 0.055, CFI: 0.97).