ISSN: 2222-6990
Open access
Breast cancer had its stigma, the various issue regarding physical change, emotion and body image concern after cancer treatment. Clothing with an intrinsic attribute for the consumer with disabilities( breast cancer survivor) has become necessary to enhance breast cancer survivor positive quality of life to breast cancer survivor, due to the decreased ability of movement, pain dimension and demotivated feeling. Therefore, breast cancer survivor wants to be a part of the society. Breast cancer survivors have difficulties in clothing selection that can suit their requirement during the treatment phase.This study was conducted to identify and understand the need of intrinsic attributes of clothing among breast cancer survivor. Review of past literature related to intrinsic characteristics was carried out as well as an interview with breast cancer survivors to discover the attributes required to fulfill the needs of breast cancer survivor. Five intrinsic characteristics emerged that involved (fitting, style, design, fabric content and the feeling of the garment) which served importance elements. However, these items and it relates to life quality little discovered. The paper reported preliminary findings derived from the semi-structured interviews conducted with three breast cancer survivor. An in-depth interview with the patients was done to gain more and deeper understanding of the social phenomenon. The paper concluded that comfort, wrinkle-free types of fabric and aesthetic values of clothing are needed to boost their self-esteem, while at the same time enhancing their life quality. These attributes are crucial to build their confidence and nurture their social life
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Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
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